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Items where Author is "Polster, L"

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Conference or Workshop Item

Stangl, B, Prayag, G and Polster, L (2016) Collaborative Destination Marketing: Visitors’ Perceptions and Profitability of the Pay-What-You-Want (PWYW) Pricing Method In: ANZMAC 2016: Marketing in a Post-Disciplinary Era, 2016-12-05 - 2016-12-07, Christchurch, New Zealand.

Stangl, B and Polster, L (2011) Applying a Participative Pricing Strategy to Self-Assembled Summer Holiday Packages In: European Marketing Academy Conference (EMAC), 2011-05-24 - 2011-05-27, Ljubljana, Slovenia.

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