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Items where Author is "Nguyen, B"

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Article

Nguyen, B, Yu, X, Melewar, TC and Hemsley-Brown, J (2016) Brand ambidexterity and commitment in higher education: An exploratory study Journal of Business Research, 69 (8). pp. 3105-3112.

Hemsley-Brown, J, Melewar, TC, Nguyen, B and Wilson, EJ (2016) Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section Journal of Business Research, 69 (8). pp. 3019-3022.

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