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Items where Author is "Natter, M"

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Ozimec, AM, Natter, M and Reutterer, T (2010) Geographical information systems-based marketing decisions: Effects of alternative visualizations on decision quality Journal of Marketing, 74 (6). pp. 94-110.

Natter, M, Reutterer, T, Mild, A and Taudes, A (2007) An assortmentwide decision-support system for dynamic pricing and promotion planning in DIY retailing Marketing Science, 26 (4). pp. 576-583.

Reutterer, T, Mild, A, Natter, M and Taudes, A (2006) A dynamic segmentation approach for targeting and customizing direct marketing campaigns Journal of Interactive Marketing, 20 (3-4). pp. 43-57.

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