University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Items where Author is "Melewar, T"

Up a level
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 6.

Article

Nguyen, B, Yu, X, Melewar, TC and Hemsley-Brown, J (2016) Brand ambidexterity and commitment in higher education: An exploratory study Journal of Business Research, 69 (8). pp. 3105-3112.

Hemsley-Brown, J, Melewar, TC, Nguyen, B and Wilson, EJ (2016) Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section Journal of Business Research, 69 (8). pp. 3019-3022.

Argyriou, E and Melewar, TC (2011) Consumer attitudes revisited: A Review of attitude theory in marketing research International Journal of Management Reviews, 13 (4). pp. 431-451.

Argyriou, E, Kitchen, PJ and Melewar, TC (2006) The relationship between corporate websites and brand equity A conceptual framework and research agenda International Journal of Market Research, 48 (5). pp. 575-599.

Argyriou, E, Melewar, TC and Meadows, M (2006) A Relationship Marketing Perspective in Electronic Banking: Evidence from Greece Journal of Euromarketing, 15 (1). pp. 47-73.

Book Section

Nguyen, B, Hemsley-Brown, Jane and Melewar, T (2016) Branding in Higher Education In: The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting . Routledge. ISBN 9780415747905

This list was generated on Wed Apr 8 11:13:31 2020 UTC.

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800