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Items where Author is "Mannicom, R"

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Gilbert, DC, Lee-Kelley, L and Mannicom, R (2003) How eCRM can enhance customer loyalty Marketing Intelligence and Planning, 21 (4). pp. 239-248.

Gilbert, DC, Lee-Kelley, L and Mannicom, R (2003) Improving e-CRM relationship through consumer understanding Marketing Intelligence and Planning, 23 (4). pp. 239-248.

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