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Items where Author is "Koller, Monika,"

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Floh, A, Zauner, Alexander, , Koller, Monika, and Rusch, Thomas, (2014) Customer segmentation using unobserved heterogeneity in the perceived value - loyalty-intentions link Journal of Business Research, 67 (5). pp. 974-982.

Koller, Monika, , Floh, A, Alexander Zauner, and Thomas Rusch, (2013) Persuasibility and the self – investigating heterogeneity among consumers Australasian Marketing Journal, 21 (2). pp. 94-104.

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