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Items where Author is "Hackley, C"

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Article

Tiwsakul, RA and Hackley, C (2012) Postmodern paradoxes in Thai-Asian consumer identity JOURNAL OF BUSINESS RESEARCH, 65 (4). pp. 490-496.

Tiwsakul, RA and Hackley, C (2009) The Meaning of 'Product Placement': An Interpretive Exploration of Consumers' Experiences of Television Programme Product Placement in the United Kingdom and Thailand ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 36. pp. 925-926.

Tiwsakul, A, Hackley, C and Preuss, L (2008) An ethical evaluation of product placement – a deceptive practice? Business Ethics: A European Review, 17 (2). pp. 109-120.

Hackley, C and Tiwsakul, R (2006) Entertainment marketing and experiential consumption Journal of Marketing Communications, 12 (1). pp. 63-75.

Tiwsakul, RA, Hackley, C and Szmigin, I (2005) Explicit, non-integrated product placement in British television programmes International Journal of Advertising, 24 (1). pp. 95-111.

Book Section

Tiwsakul, RA and Hackley, C (2010) Advertising management and professional identity in the digital age In: Managing Media Work. Sage Publications, Inc, London, UK. ISBN 1412971241

Tiwsakul, A and Hackley, C (2009) The meaning of ‘Kod-sa-na-faeng’ – Young adults’ experiences of television product placement in the UK and Thailand In: Advances in Consumer Research. proceeding of the Association for Consumer Research 2008, San Francisco, pp. 584-586. ISBN 0915552639

Tiwsakul, A and Hackley, C (2008) Comparative management practices in international advertising agencies in the UK, Thailand and the USA In: Remaking management: Between global and local. Cambridge University Press, Cambridge, pp. 380-403. ISBN 0521861519

Conference or Workshop Item

Tiwsakul, RA and Hackley, C (2007) Young Thai and UK consumers’ experiences of television product placement – engagement, resistance and objectification In: Asia Pacific Association of Consumer Research (ACR), 2006-06 - ?, Sydney, Australia.

Tiwsakul, RA and Hackley, C Consumers’ perceptions of the ethical acceptability of product placement in British television programmes In: UK Academy of Marketing (AM) annual conference, 2005-07 - ?, Dublin Institute, Dublin.

Tiwsakul, RA and Hackley, C East meets west in international advertising…agency management styles in Thailand and the UK In: UK Academy of Marketing (AM) annual conference, 2007-07 - ?, Royal Holloway, University of London.

Tiwsakul, RA, Hackley, C and Szmigin, I Explicit, non-integrated product placement in British television programmes: an exploratory study In: UK Academy of Marketing (AM) annual conference, 2004-07 - ?, University of Gloucester.

Tiwsakul, RA and Hackley, C Public policy and television product placement: ethical and regulatory issues In: American Marketing Association (AMA) Public Policy and Marketing annual conference, 2006-06 - ?, California, USA.

Tiwsakul, RA and Hackley, C Regulatory and ethical issues in implicit marketing - Comparative perspectives on television product placement In: European Marketing Academy (EMAC) annual conference, 2007-05 - ?, Iceland.

Tiwsakul, RA and Hackley, C Television product placement and the meanings of ‘Kod-sa-na-faeng’: a cultural-phenomenological Investigation of Thai and UK Consumers In: Consumer Culture Theory (CCT) annual conference, 2009-06 - ?, University of Michigan, Anne Arbor, USA.

Tiwsakul, RA and Hackley, C Television product placement in Thailand and the UK: Implications for international brand communications management In: International Conference on Research in Advertising (ICORIA), 2008-06 - ?, Antwerp, Belgium.

Tiwsakul, RA and Hackley, C The ethical concerns of consumers’ towards product placement in British television programmes In: 9th Annual Conference of the European Business Ethics Network-UK Association (EBEN-UK), 2005-04-01 - ?, Royal Holloway, University of London.

Tiwsakul, RA and Hackley, C An experiential account of TV product placement: engagement, objectification and resistance from young Thai and UK consumers In: UK Academy of Marketing (AM) annual conference, 2006-07 - ?, London.

Tiwsakul, RA and Hackley, C An experiential account of television product placement: engagement, objectification and resistance In: European Advertising Academy International Conference on Research in Advertising (ICORIA), 2006-07 - ?, Bath.

Hackley, C and Tiwsakul, RA The meaning of ‘Kod-sa-na-faeng’ - Young adults’ experiences of television product placement in the UK and Thailand In: Association for Consumer Research (ACR), 2008-10 - ?, San Francisco, CA.

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