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Items where Author is "Chiu, C"

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Kreuzbauer, R, Chiu, CY, Lin, S and Bae, SH (2014) When Does Life Satisfaction Accompany Relational Identity Signaling: A Cross-Cultural Analysis Journal of Cross-Cultural Psychology, 45 (4). pp. 646-659.

Kreuzbauer, R and Chiu, CY (2011) Materialism and Consumeristic Philanthropy Advances in Consumer Research, 39. pp. 668-669.

Kreuzbauer, R and Chiu, CY (2010) Substituting Brands with Social Behavior to Satisfy Identity Needs Advances in Consumer Research, 38.

Kreuzbauer, R and Chiu, CY (2009) Postconsumption Motivation – What Happens after a Need is Satisfied? Advances in Consumer Research, 36. p. 976.

Kreuzbauer, R, Chiu, CY and Lin, S (2009) Relational versus Group Collectivism and Optimal Distinctiveness in a Consumption Context Advances in Consumer Research, 36. p. 742.

Kreuzbauer, R and Chiu, CY (2008) Psycho-Economics of Money and Social Support Psychological Inquiry, 19 (3-4). pp. 148-152.

Book Section

Li, DM, Kreuzbauer, R and Chiu, CY (2012) Globalization and Exclusionary Responses to Foreign Brands In: Handbook of Culture and Consumer Behavior. Oxford University Press, New York, pp. 203-232. ISBN 9780199388516

Conference or Workshop Item

Kreuzbauer, R and Chiu, CY (2010) Debunking the Social Indifference of Materialism: When Would More Materialistic People Have Stronger Social Concerns? In: 32nd INFORMS Marketing Science Conference, 2010-06-16 - 2010-06-19, Cologne, Germany.


Li, DM, Kreuzbauer, R and Chiu, CY (2013) Cultural Politeness in International Marketing Chinese Academy of Marketing.

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