Items where Author is "Brookes, M"
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Brookes, M and Roper, A (2011) International master franchise agreements An investigation of control from operational, relational and evolutionary perspectives EUROPEAN JOURNAL OF MARKETING, 45 (7-8). 1253 - 1276. ISSN 0309-0566
Brookes, M and Roper, A (2010) The impact of entry modes on the organisational design of international hotel chains SERVICE INDUSTRIES JOURNAL, 30 (9). 1499 - 1512. ISSN 0264-2069