Items where Author is "Bharadwaj, S"
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Number of items: 2.
Conference or Workshop Item
Floh, A, Teller, C and Bharadwaj, S (2016) Revisiting the Satisfaction-Profit-Chain: A Latent Growth Mixture Model Approach In: Academy of Marketing Conference 2016, 2016-07-05 - 2016-07-07, Newcastle.
Bharadwaj, S and Floh, A Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach In: INFORMS Marketing Science Conference, 2008-06-12 - 2008-06-14, Vancouver, Canada.