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Items where Author is "Argyriou, E"

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Christodoulides, , Michaelidou, and Argyriou, E (2012) Cross-National Differences in E-WOM Influence European Journal of Marketing, 46 (11). pp. 1689-1707.

Argyriou, E (2012) Consumer Intentions to Revisit Online Retailers: a Mental Imagery Account Psychology and Marketing, 29 (1). pp. 25-35.

Argyriou, E and Melewar, TC (2011) Consumer attitudes revisited: A Review of attitude theory in marketing research International Journal of Management Reviews, 13 (4). pp. 431-451.

Argyriou, E, Kitchen, PJ and Melewar, TC (2006) The relationship between corporate websites and brand equity A conceptual framework and research agenda International Journal of Market Research, 48 (5). pp. 575-599.

Argyriou, E, Melewar, TC and Meadows, M (2006) A Relationship Marketing Perspective in Electronic Banking: Evidence from Greece Journal of Euromarketing, 15 (1). pp. 47-73.


Argyriou, E, Saunders, J, Leeflang, P and Verhoef, P (2009) The Future of Marketing .

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