An Empirical Study of the Concept of Brand Personality: The Case of Restaurants
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Yoon, Tae-Hwan (2004) An Empirical Study of the Concept of Brand Personality: The Case of Restaurants Doctoral thesis, University of Surrey.
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| Item Type: | Thesis (Doctoral) |
|---|---|
| Additional Information: | Thesis submitted for the degree of Doctor of Philosophy, School of Management, University of Surrey. Copyright remains with the author. |
| Divisions: | Theses |
| ID Code: | 874 |
| Deposited By: | Mr Adam Field |
| Deposited On: | 27 May 2010 15:26 |
| Last Modified: | 18 Nov 2010 00:13 |
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