An Empirical Study of the Concept of Brand Personality: The Case of Restaurants
Yoon, Tae-Hwan (2004) An Empirical Study of the Concept of Brand Personality: The Case of Restaurants Doctoral thesis, University of Surrey.
|Item Type:||Thesis (Doctoral)|
|Additional Information:||Thesis submitted for the degree of Doctor of Philosophy, School of Management, University of Surrey. Copyright remains with the author.|
|Deposited By:||Mr Adam Field|
|Deposited On:||27 May 2010 15:26|
|Last Modified:||18 Nov 2010 00:13|
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