University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Visitors' loyalty to religious tourism destinations: Considering place attachment, emotional experience and religious affiliation

Patwardhan, Vidya, Ribeiro, Manuel Alector, Woosnam, Kyle Maurice, Payini, Valsaraj and Mallya, Jyothi (2020) Visitors' loyalty to religious tourism destinations: Considering place attachment, emotional experience and religious affiliation Tourism Management Perspectives, 36, 100737.

Full text not available from this repository.

Abstract

This study investigates the influence of visitors' place attachment and emotional experience on destination loyalty. Furthermore, religious affiliation was examined as a moderator within the model. Survey data from Attur Feast attendees (n = 812) were analysed using a series of multiple regression analyses to test proposed hypotheses. Visitors' emotional experiences were found to mediate the effect of place attachment dimensions (i.e., place identity and place dependence) on loyalty. Additionally, visitors' religious affiliation was found to moderate place attachment and emotional experience effects on destination loyalty. Furthermore, visitors' religious affiliation moderates only the indirect effect of place dependence on destination loyalty via emotional experience and this effect was strongest for Christian visitors compared to Hindu or Muslim visitors. In sum, we found that perceived emotional experiences mediate the relationship between place attachment and destination loyalty. Implications, limitations and directions for future research are offered.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Patwardhan, Vidya
Ribeiro, Manuel Alectorm.ribeiro@surrey.ac.uk
Woosnam, Kyle Maurice
Payini, Valsaraj
Mallya, Jyothi
Date : October 2020
DOI : 10.1016/j.tmp.2020.100737
Copyright Disclaimer : © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords : Place attachment; Place identity; Place dependence; Emotional experience; Religious destination loyalty; Religious affiliation
Depositing User : Clive Harris
Date Deposited : 07 Oct 2020 16:50
Last Modified : 07 Oct 2020 16:50
URI: http://epubs.surrey.ac.uk/id/eprint/858713

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800