Do not miss the boat to outside-in open innovation: Enable your employees
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Markovic, Stefan, Bagherzadeh, Mehdi, Dubiel, Anna, Cheng, Jim and Vanhaverbeke, Wim (2020) Do not miss the boat to outside-in open innovation: Enable your employees Industrial Marketing Management, 91. pp. 152-161.
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Do not miss the boat to outside-in open innovation - AAM.docx - Accepted version Manuscript Restricted to Repository staff only until 12 September 2022. Download (7MB) |
Official URL: http://dx.doi.org/10.1016/j.indmarman.2020.09.003
Abstract
In a highly competitive business environment, firms are increasingly opening up to external partners and gathering their knowledge to improve internal innovation processes. Although researchers have found that outside-in open innovation (OI) has a multitude of positive outcomes (e.g., improved innovation performance), few have studied its antecedents, and especially the “softer” ones. Thus, this study aims to empirically examine three “softer” drivers of outside-in OI (i.e., entrepreneurial culture, OI support, and OI enablement), based on a cross-industry sample of 104 firms. The results show that the relationship between entrepreneurial culture and outside-in OI is fully and positively mediated by OI enablement, whereas the mediating role of OI support in such relationship is not significant. This implies that entrepreneurial culture is unlikely to increase the level of outside-in OI, unless firms enable their employees, through systematic training and the deployment of teams, to effectively gather relevant knowledge from external partners.
| Item Type: | Article | ||||||||||||||||||
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| Divisions : | Faculty of Arts and Social Sciences > Surrey Business School | ||||||||||||||||||
| Authors : |
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| Date : | November 2020 | ||||||||||||||||||
| DOI : | 10.1016/j.indmarman.2020.09.003 | ||||||||||||||||||
| Copyright Disclaimer : | © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ | ||||||||||||||||||
| Uncontrolled Keywords : | Open innovation; Entrepreneurial culture; Employee enablement; External knowledge; Organizational support | ||||||||||||||||||
| Depositing User : | Clive Harris | ||||||||||||||||||
| Date Deposited : | 05 Oct 2020 10:13 | ||||||||||||||||||
| Last Modified : | 05 Oct 2020 10:13 | ||||||||||||||||||
| URI: | http://epubs.surrey.ac.uk/id/eprint/858648 |
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