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Greetham, Danika Vukadinovic, Sengupta, Abhijit, Hurling, Robert and Wilkinson, Joy (2015) INTERVENTIONS IN SOCIAL NETWORKS: IMPACT ON MOOD AND NETWORK DYNAMICS Advances in Complex Systems, 18 (3, 4), 1550016.

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Results from two studies on longitudinal friendship networks are presented, exploring the impact of a gratitude intervention on positive and negative affect dynamics in a social network. The gratitude intervention had been previously shown to increase positive affect and decrease negative affect in an individual but dynamic group effects have not been considered. In the first study the intervention was administered to the whole network. In the second study two social networks are considered and in each only a subset of individuals, initially low/high in negative affect respectively received the intervention as ‘agents of change’. Data was analyzed using stochastic actor based modelling techniques to identify resulting network changes, impact on positive and negative affect and potential contagion of mood within the group. The first study found a group level increase in positive and a decrease in negative affect. Homophily was detected with regard to positive and negative affect but no evidence of contagion was found. The network itself became more volatile along with a fall in rate of change of negative affect. Centrality measures indicated that the best broadcasters were the individuals with the least negative affect levels at the beginning of the study. In the second study, the positive and negative affect levels for the whole group depended on the initial levels of negative affect of the intervention recipients. There was evidence of positive affect contagion in the group where intervention recipients had low initial level of negative affect and contagion in negative affect for the group where recipients had initially high level of negative affect.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Greetham, Danika Vukadinovic
Hurling, Robert
Wilkinson, Joy
Date : 28 August 2015
Funders : Unilever
DOI : 10.1142/S0219525915500162
Additional Information : Embargo OK Metadata OK No Further Action
Depositing User : James Marshall
Date Deposited : 19 Aug 2020 10:17
Last Modified : 19 Aug 2020 10:17

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