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That’s private! Understanding travelers’ privacy concerns and online data disclosure

Ioannou, Athina, Tussyadiah, Iis and Miller, Graham (2020) That’s private! Understanding travelers’ privacy concerns and online data disclosure Journal of Travel Research.

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Against the backdrop of advancements in technology and its deployment by companies and governments to collect sensitive personal information, information privacy has become an issue of great interest for academics, practitioners, and the general public. The travel and tourism industry has been pioneering the collection and use of biometric data for identity verification. Yet, privacy research focusing on the travel context is scarce. This study developed a valid measurement of Travelers’ Online Privacy Concerns (TOPC) through a series of empirical studies: pilot (N=277) and cross-validation (N=287). TOPC was then assessed for its predictive validity in its relationships with trust, risk, and intention to disclose four types of personal data: biometric, identifiers, biographic, and behavioral data (N=685). Results highlight the role of trust in mitigating the relationship between travelers’ privacy concerns and data disclosure. This study provides valuable contribution to research and practice on data privacy in travel.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Date : 16 July 2020
Funders : EPSRC
Grant Title : EPSRC Grant
Projects : PRIvacy-aware personal data management and Value Enhancement for Leisure Travellers (PriVELT)
Uncontrolled Keywords : privacy concerns, data disclosure, personal data, data sharing, traveler, online travel environment
Additional Information : Embargo OK Metadata Pending
Depositing User : James Marshall
Date Deposited : 17 Jul 2020 15:04
Last Modified : 17 Jul 2020 15:04

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