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Threat of infectious disease during an outbreak: Influence on tourists’ emotional responses to disadvantaged price inequality

Zhang, Ke, Hou, Yuansi and Li, Gang (2020) Threat of infectious disease during an outbreak: Influence on tourists’ emotional responses to disadvantaged price inequality Annals of Tourism Research.

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Abstract

The ongoing COVID-19 pandemic has negatively influenced the global tourism industry. Despite the documented negative impacts of diseases on tourism demand and people’s perceived health risk, researchers have seldom examined the psychological responses of tourists travelling during an infectious disease outbreak. We therefore conducted three studies to examine this key aspect, and our findings indicate that tourists have a strong negative emotional reaction towards disadvantaged tourism-related prices in response to a high (vs low) infectious disease threat. Furthermore, risk aversion acts as an underlying mechanism driving this effect: tourists are more risk aversive under the threat of an infectious disease, which consequently magnifies their negative emotional reaction. At last, theoretical and practical implications of these findings for tourism are discussed.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Zhang, Ke
Hou, Yuansi
Li, GangG.Li@surrey.ac.uk
Date : 1 July 2020
Funders : National Natural Science Foundation of China
Grant Title : National Natural Science Foundation of China
Depositing User : James Marshall
Date Deposited : 09 Jul 2020 13:48
Last Modified : 09 Jul 2020 13:48
URI: http://epubs.surrey.ac.uk/id/eprint/858168

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