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Information and nonmarket strategy: Conceptualizing the interrelationship between big data and corporate political activity

Liedong, Tahiru Azaaviele, Rajwani, Tazeeb and Lawton, Thomas C. (2020) Information and nonmarket strategy: Conceptualizing the interrelationship between big data and corporate political activity Technological Forecasting and Social Change, 157, 120039.

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Abstract

While extant research acknowledges the importance of information for corporate political activity (CPA), there is limited understanding of how information is actually used to deploy political strategies. This gap reflects a broader problem in the literature whereby Big Data (BD) research is overly focused on the impact of information on market performance but overlooks the impact on nonmarket performance. In this paper, we draw on the resource-based view to conceptualize the interrelationship between BD (i.e. information) and CPA. We argue that CPA motivates BD investments, which, in turn, shape the organization of CPA and spur the development of data-driven political capabilities. Our conceptual model, which unpacks the intricate linkages between CPA success factors, BD and political capabilities, generates important theoretical, practical and further research implications.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Liedong, Tahiru Azaaviele
Rajwani, Tazeebt.rajwani@surrey.ac.uk
Lawton, Thomas C.thomas.lawton@surrey.ac.uk
Date : 7 May 2020
DOI : 10.1016/j.techfore.2020.120039
Copyright Disclaimer : © 2020 Elsevier Ltd. All rights reserved.
Uncontrolled Keywords : Big data; Information; Corporate political activity; Political capabilities
Depositing User : Clive Harris
Date Deposited : 09 Jun 2020 15:44
Last Modified : 09 Jun 2020 15:59
URI: http://epubs.surrey.ac.uk/id/eprint/857311

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