University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels

Lin, Shih-Chuan and Kim, Yoo Ri (2020) Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels International Journal of Hospitality Management, 88, 102525.

Full text not available from this repository.

Abstract

This research examines the relationship between geographic, brand, and segment diversification and hotel failure rates based on ownership structure, i.e. franchised and company-operated hotels, in the Texas lodging industry. Literature on diversification strategies is mainly based on financial measures of performance and offers mixed results; only few studies have assessed firm failure rates directly based on distinct diversification strategies at the establishment level. The performance outcomes are significantly heterogeneous not only based on the strategies, but also on the ownership structures, which are yet to be examined. Using data from the Texas Comptroller of Public Accounts from 2000 to 2018, a semi-parametric Cox proportional hazard model is estimated, and the findings reveal that failure rates are not significantly tied to particular types of diversification and ownership structures. This research provides insights on hotel diversification strategies and their relative dominance on hotel failure rates based on franchised and company-operated hotels.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Lin, Shih-Chuan
Kim, Yoo Riyoori.kim@surrey.ac.uk
Date : 29 April 2020
DOI : 10.1016/j.ijhm.2020.102525
Copyright Disclaimer : © 2020 Elsevier Ltd. All rights reserved.
Uncontrolled Keywords : Brand diversification; Geographic diversification; Segment diversification; Failure rate; Franchised hotels; Company-operated hotels;
Additional Information : Author needs to send the accepted manuscript version of publication to be added to the repository.
Depositing User : James Marshall
Date Deposited : 28 May 2020 14:54
Last Modified : 28 May 2020 14:54
URI: http://epubs.surrey.ac.uk/id/eprint/856994

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800