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Adoption of Computer-Based Training in the Hong Kong Hotel Industry.

Lee, Patrick Chung-Yin. (2012) Adoption of Computer-Based Training in the Hong Kong Hotel Industry. Doctoral thesis, University of Surrey (United Kingdom)..

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Abstract

Training has grown into one of the most critical success requirements in a highly competitive global marketplace. Increased emphasis on human resources effectiveness is one of the reasons. Despite the growing availability of technology, the American Society for Training and Development revealed that the majority of the training conducted still used the traditional classroom-based and instructor-led method. Technology is less used. To provide high-quality service, hotel properties must train their employees. Traditional classroom and one-on-one training are the common options. It is unpredictable how long the Hong Kong hotel industry can take complete advantage of computer-based training (CBT). The aim of this study is to determine if CBT has been adopted and is planned to be adopted in the Hong Kong hotel industry. Data are collected by using questionnaire and the target sample consists of executives and managers of 108 hotels which are on the membership list of the Hong Kong Hotels Association. The response rate is 19. 18%. In the Hong Kong hotel industry, computer-based training has not been fully and appropriately adopted and is not planned to be used in the near future. The current scale of training programmes is positive. Classroom training and on-the-job training are still commonly adopted. Training materials, background of participants and results achieved are factors influencing the training approaches adopted. Costs cannot be ignored while buy-in from employees and their computer competencies are also important. Managers have positive attitudes towards computer-based training and appreciate the related benefits. However, the future of computer-based training in the Hong Kong hotel industry is uncertain since only 10% of respondents can guarantee the amount of a CBT budget and the willingness to adopt computer-based training in the near future. Blended learning is recommended which means the combination of computer-based training and classroom training in the hotel.

Item Type: Thesis (Doctoral)
Divisions : Theses
Authors : Lee, Patrick Chung-Yin.
Date : 2012
Additional Information : Thesis (D.B.A.)--University of Surrey (United Kingdom), 2012.
Depositing User : EPrints Services
Date Deposited : 06 May 2020 12:15
Last Modified : 06 May 2020 12:18
URI: http://epubs.surrey.ac.uk/id/eprint/855804

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