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The Marketing and Business of Professional Rugby Union.

Davies, Rhodri M. (2000) The Marketing and Business of Professional Rugby Union. Doctoral thesis, University of Surrey (United Kingdom)..

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Abstract

The purpose of this thesis is to explain, compare and contrast the systems and marketing of professional Rugby Union during the period of which it became a professional sport in England and Wales. It also looks at the development of sports marketing in other countries and to analyse the organisations that have been highly effective. The thesis also explores some approaches that could be applied in the marketing policies of a professional rugby club. Also presented is a case study, which should be of value to clubs and organisations contemplating similar marketing and management programmes.

Item Type: Thesis (Doctoral)
Divisions : Theses
Authors : Davies, Rhodri M.
Date : 2000
Additional Information : Thesis (M.Phil.)--University of Surrey (United Kingdom), 2000.
Depositing User : EPrints Services
Date Deposited : 24 Apr 2020 15:27
Last Modified : 24 Apr 2020 15:27
URI: http://epubs.surrey.ac.uk/id/eprint/854946

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