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Employing a value-belief-norm framework togauge Carthage residents’ intentions to supportsustainable cultural heritage tourism

Megeirhi, Huda A., Maurice Woosnam, Kyle, Ribeiro, Alector, Ramkissoon, Haywantee and Denley, Tara J. (2020) Employing a value-belief-norm framework togauge Carthage residents’ intentions to supportsustainable cultural heritage tourism Journal of Sustainable Tourism, 28 (9). pp. 1351-1370.

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Abstract

In light of the recent conflicts in Carthage over land use, culturalheritage preservation, and sustainable tourism, this work utilized avalue-belief-norm (VBN) theoretical framework to consider psychologicalantecedents of residents’behavioral intentions to support cultural heri-tage tourism. As such, personal values, cultural worldview, awareness ofconsequences, ascription of responsibility, and subjective norms wereconsidered antecedents of intentions to support cultural heritagetourism. Data were collected from 475 Carthage residents in nine neigh-borhoods adjacent to UNESCO World Heritage Sites using an on-siteself-administered questionnaire. The proposed model was assessedthrough confirmatory factor analysis (to demonstrate sound psychomet-ric properties across all 11 factors within the model), followed by struc-tural equation modelling. Overall, 15 of the 19 proposed hypotheseswere supported, ultimately contributing to 28% of the varianceexplained in residents’behavioral intentions to support cultural heritagetourism. This work not only provides support for the utilization of theVBN model within the context of cultural heritage tourism, it also deep-ens our understanding of the theoretical framework through the inclu-sion of the multi-dimensional construct cultural worldview

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Megeirhi, Huda A.
Maurice Woosnam, Kyle
Ribeiro, Alectorm.ribeiro@surrey.ac.uk
Ramkissoon, Haywantee
Denley, Tara J.
Date : 16 March 2020
DOI : 10.1080/09669582.2020.1738444
Copyright Disclaimer : c 2020 Informa UK Limited, trading as Taylor & Francis Group
Depositing User : James Marshall
Date Deposited : 03 Apr 2020 15:55
Last Modified : 03 Apr 2020 15:55
URI: http://epubs.surrey.ac.uk/id/eprint/854120

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