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The impact of product upgrading on the decision of entrance to a secondary market

Xiong, Yu, Zhao, Pei and Xiong, Zhongkai (2016) The impact of product upgrading on the decision of entrance to a secondary market International Journal of Production Economics, 176. pp. 21-28.

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In this paper, we examine the impact of manufacturers upgrading strategy of durable products on the decision of third-party entrant in a secondary market. To do so, we develop a two-period model in which a monopolistic manufacturer sells new durable products directly to end consumers in both periods, while a third-party entrant operates a reverse channel selling used products in the secondary market. The manufacturer releases an upgraded product (i.e., one that is technologically superior to the version introduced in the first period). We derive conditions under which it is optimal (1) for the manufacture to release an upgraded product in the second period and (2) for a third party entrant to enter a secondary market. We also find, through numerical analysis, that when upgrades are typically small or moderate, the upgrading of new products can increase a third party entrant’s profitability in the secondary market but it does not benefit the third party entrant when upgrades are typically large.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors : Xiong, Yu, Zhao, Pei and Xiong, Zhongkai
Date : 8 March 2016
OA Location :
Copyright Disclaimer : ©2016 The Authors. Published by Elsevier B.V.
Depositing User : James Marshall
Date Deposited : 24 Feb 2020 15:52
Last Modified : 24 Feb 2020 15:52

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