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Social media envy: How experience sharing on social networking sites drives Millennials’ aspirational tourism consumption

Liu, Daisy, Wu, Laurie and Li, Robert (2018) Social media envy: How experience sharing on social networking sites drives Millennials’ aspirational tourism consumption Journal of Travel Research.

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Abstract

The sharing of travel experiences has become ubiquitous in today’s era. This study focuses on a pervasive trend among Millennial consumers: the experience of benign envy toward others’ positive travel experience sharing on social networking sites. Drawing on social comparison theory, the current study reveals why and under what conditions others’ positive experience sharing may trigger Millennial consumers’ destination visit intention. Using a mixed experimental design, this study finds that, among consumers with low trait self-esteem, luxury travel experiences shared by similar others stimulate focal consumers’ own intentions to visit the same destination. In addition, destination visit intention is triggered by benign envy toward the experience sharer. Important theoretical insights are provided regarding peer influence mechanism on social networking sites and travel consumption. Finally, managerial implications for destination marketers are presented with a focus on how to improve the effectiveness of social media marketing in targeting Millennials.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Liu, Daisyhongbo.liu@surrey.ac.uk
Wu, Laurie
Li, Robert
Date : 26 March 2018
DOI : doi.10.1177/0047287518761615
OA Location : https://journals.sagepub.com/doi/full/10.1177/0047287518761615
Copyright Disclaimer : © The Author(s) 2018
Uncontrolled Keywords : travel experience sharing, social media, social networking sites, social comparison, benign envy, Millennials
Depositing User : James Marshall
Date Deposited : 19 Feb 2020 13:23
Last Modified : 19 Feb 2020 13:23
URI: http://epubs.surrey.ac.uk/id/eprint/853789

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