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The Future of Platforms

Cusumano, Michael A., Yoffie, David B. and Gawer, Annabelle (2020) The Future of Platforms Mit Sloan Management Review, 61304.

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The world’s most valuable public companies and its first trillion-dollar businesses are built on digital platforms that bring together two or more market actors and grow through network effects. The top-ranked companies by market capitalization are Microsoft, Apple, Amazon, and Alphabet (Google’s parent company). Facebook, Alibaba, and Tencent are not far behind. As of November 2019, these seven companies represented more than $5.4 trillion in market value, and all of them are platform businesses.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Cusumano, Michael A.
Yoffie, David B.
Date : 11 February 2020
Copyright Disclaimer : Copyright © Massachusetts Institute of Technology, 1977–2020. All rights reserved.
Related URLs :
Depositing User : Diane Maxfield
Date Deposited : 18 Feb 2020 12:46
Last Modified : 18 Feb 2020 13:14

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