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Enterprise imaging: Picturing the service-value system

Parry, Glenn (2018) Enterprise imaging: Picturing the service-value system In: Practices and Tools for Servitization: Managing Service Transition. Springer International Publishing, pp. 343-361. ISBN 978-3-319-76516-7

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Service value is realized within the interaction of client and provider, and the Enterprise Image (EI) creates a picture of a moment in time of the working relationship. The EI focuses on a contractual relationship between two parties and identifies the resources used and who controls them. The resources included in the image are those that are required to achieve the outcome desired from a client/provider interaction. The approach has been applied to many different operations, for example, service maintenance, product provision, and consulting. EIs have proven useful in management decision making, service development, communication, and understanding complex enterprises.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Editors :
Kohtamäki, Marko
Baines, Tim
Rabetino, Rodrigo
Bigdeli, Ali Z.
Date : 1 June 2018
DOI : 10.1007/978-3-319-76517-4_19
Copyright Disclaimer : © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer International Publishing AG, part of Springer Nature 2018
Depositing User : Diane Maxfield
Date Deposited : 29 Jan 2020 15:40
Last Modified : 29 Jan 2020 15:40

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