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Sensegiving and Sensemaking of Highly Disruptive Issues: Animal Rights Experienced Through PETA YouTube Videos

Hu, Yanfei and Rerup, Claus (2019) Sensegiving and Sensemaking of Highly Disruptive Issues: Animal Rights Experienced Through PETA YouTube Videos In: Microfoundations of Institutions. Research in the Sociology of Organizations, 65A . Emerald Publishing Limited, Bingley, UK, pp. 177-195. ISBN 978-1-78769-124-7

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Abstract

This study examines how highly disruptive issues cause profound dissonance in societal members that are cognitively and emotionally invested in existing institutions. The authors use PETA’s (People for the Ethical Treatment of Animals) entrepreneurial advocacy for animal rights to show how this highly disruptive issue interrupted and violated taken-for-granted interpretations of institutions and institutional life. The authors compare 30 YouTube videos of PETA’s advocacy to explore pathways to effective sensegiving and sensemaking of highly disruptive issues. The findings augment the analytical synergy that exists between sensemaking and institutional analysis by unpacking the micro-level dynamics that may facilitate transformational institutional change.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Hu, Yanfeiyanfei.hu@surrey.ac.uk
Rerup, Claus
Editors :
NameEmailORCID
Haack, Patrick
Sieweke, Jost
Wessel, Lauri
Date : 25 November 2019
DOI : 10.1108/S0733-558X2019000065A018
Copyright Disclaimer : Copyright 2020 Emerald Publishing Limited
Uncontrolled Keywords : Highly disruptive issues; Sensemaking; Sensegiving; Sensebridging Emotions Microfoundations of insitutions
Additional Information : Series ISBN: 0733-558X
Depositing User : Diane Maxfield
Date Deposited : 16 Dec 2019 12:10
Last Modified : 16 Dec 2019 12:10
URI: http://epubs.surrey.ac.uk/id/eprint/853260

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