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Does Culture Affect Tourism Demand? A Global Perspective

Liu, Anyu (2019) Does Culture Affect Tourism Demand? A Global Perspective Journal of Hospitality and Tourism Research.

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Tourism studies commonly focus on the determinants of tourism demand. While most examine factors such as economic determinants, research on the effect of culture on tourism demand remains underdeveloped. This study uses a Bayesian two-stage median regression method to eliminate the potential collinearity between cultural and travel distance and to estimate the impact of cultural distance more appropriately. The results show that while there is a negative relationship between cultural distance and tourism demand, tourism demand is less sensitive to change in cultural distance; the popularity of a travel route moderates the effect of cultural distance on tourism demand; and the influence of cultural distance is different across time and different source markets.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Date : 12 October 2019
Copyright Disclaimer : Copyright 2019 The Authors
Uncontrolled Keywords : Tourism demand; cultural distance; Hofstede National Cultural Dimensions; Bayesian approach; Two-stage median regression
Depositing User : Diane Maxfield
Date Deposited : 14 Nov 2019 15:01
Last Modified : 14 Nov 2019 15:01

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