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Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach

Sun, Huan, Wu, Shaofeng, Li, Yanning and Dai, Guangquan (2019) Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach Sustainability, 11 (15), 4030. pp. 1-15.

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Although neglected in previous studies, tourist-to-tourist interaction (TTI) is a core part of festival experience. It is widely acknowledged that interactions between tourists significantly influence behavioral reactions such as desire to stay, satisfaction, and loyalty, which are important for tourism destination marketing. This study used grounded theory to obtain insights into onsite interactions between tourists and to propose a conceptual model of TTI on the Midi Music Festival in China. The model constitutes the types, drivers, and influence of TTI. Compared with mutual assistance and conflict, entertainment interaction plays an essential role in the overall evaluation of the festival experience. Individual characteristics are the internal drivers of interactions between tourists. Environmental elements including the festivalscape and social festivalscape are influential exogenous factors. Additionally, spatial locations of tourists at the venue play mediating roles between the driving elements and TTI. Since entertainment incidents construct the essential part of onsite interactions at festivals, managers can shape the atmosphere to encourage tourists to engage in interactive entertainment with others tourists. This should improve participants’ overall evaluations of the festival experience as well as the sustainable development of destinations where festivals are held.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Sun, Huan
Wu, Shaofeng
Dai, Guangquan
Date : 25 July 2019
DOI : 10.3390/su11154030
Copyright Disclaimer : © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (
Uncontrolled Keywords : Festival tourism; Interactions between tourists; Tourism marketing
Depositing User : Clive Harris
Date Deposited : 21 Aug 2019 13:08
Last Modified : 21 Aug 2019 13:08

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