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Tourism and Tourism At Home: A Qualitative Study of Relationships between Tourism and Ethnic Restaurants

Jang, Seoyeon and Eves, Anita (2019) Tourism and Tourism At Home: A Qualitative Study of Relationships between Tourism and Ethnic Restaurants JOURNAL OF TOURISM AND HOSPITALITY MANAGEMENT, 7.

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Abstract

This study explores how ethnic restaurants serve their role as ‘tourism at home’, by investigating customers’ motivation to visit ethnic restaurants, especially in relation to tourism. This study adopted a grounded theory approach, using semi-structured interviews composed of two phases. The first phase of interviews was conducted with 18 British people who had experienced at least one of the four ethnic restaurants, Chinese, Japanese, Thai or Korean. The second phase of interviews was conducted with 12 British people who were actually visiting one of the origin countries of those restaurants, Korea, to see if people share the same motivation to visit ethnic restaurants as travel motivation. Six common motivational factors between visiting ethnic restaurants and travel (i.e., to change/ escape from the routine, to experience something new/ different, to experience and learn about another culture, curiosity/ desire to explore unknown, togetherness, and travelling itself) were established through findings, and the relationships between motivation to visit ethnic restaurants and tourism, and how they influence each other were identified.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Jang, Seoyeon
Eves, AnitaA.Eves@surrey.ac.uk
Date : 24 July 2019
Copyright Disclaimer : Copyright © The Author(s). All Rights Reserved
Uncontrolled Keywords : Tourism; Ethnic (Asian) restaurants; Motivation; Travel motivation; Restaurant choice behaviour
Depositing User : Diane Maxfield
Date Deposited : 16 Aug 2019 08:41
Last Modified : 16 Aug 2019 08:41
URI: http://epubs.surrey.ac.uk/id/eprint/852400

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