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Nudged by a Robot: Responses to Agency and Feedback

Tussyadiah, Iis and Miller, Graham (2019) Nudged by a Robot: Responses to Agency and Feedback Annals of Tourism Research, 78, 102752.

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The availability of always-on digital agents in hotel rooms, providing agency and surveillance cues, presents opportunities for behavioral interventions. This study tested the effectiveness of agency and social feedback on pro-environmental behavior intention of hotel consumers. A survey with scenario-based experimental design was distributed to US and UK travelers (N=621). Results suggest that no one type of agent was more effective than the other in influencing pro-environmental behavior intention. Social feedback was found effective when given by a virtual assistant. Perception of another agent being ‘present’ in the room, even when invisible, is sufficient to induce normative behavior. This enriches literature on surveillance cues and behavior change and contributes to finding new ways of leveraging emerging technologies to foster sustainability.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Date : 11 July 2019
DOI : doi.10.1016/j.annals.2019.102752
OA Location :
Copyright Disclaimer : © 2019 Published by Elsevier Ltd.
Uncontrolled Keywords : Virtual assistant; Robot; Surveillance psychology; Behavior change intervention; Resource conservation; Sustainable tourism
Related URLs :
Depositing User : Clive Harris
Date Deposited : 10 Jul 2019 07:50
Last Modified : 24 Feb 2020 09:46

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