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Examining Store Atmosphere Appraisals using Parallel Approaches from the Aesthetics Literature

Murray, John, Teller, Christoph and Elms, Jonathan (2019) Examining Store Atmosphere Appraisals using Parallel Approaches from the Aesthetics Literature Journal of Marketing Management.

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Abstract

Drawing on the aesthetics literature, this study examines how typicality, novelty, unity, and variety help to explain consumers’ aesthetic pleasure and approach/avoidance behaviours. Comparisons are made between consumers’ perceptions of actual store designs in a recently remodelled fashion store and that of an older, established store prototype owned by the same retailer. The research findings establish how novelty, typicality, and variety confer aesthetic pleasure and approach behaviours in store atmosphere appraisals contexts where there is a limited introduction of novelty, with one established prototype. The findings also suggest that moderation effects explain that consumers who place a greater value on the importance of design evaluate the novelty and aesthetic pleasure association differently compared to consumers with less design value orientation.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Murray, John
Teller, ChristophC.Teller@surrey.ac.uk
Elms, Jonathan
Date : 2019
Copyright Disclaimer : © 2019 Taylor & Francis
Uncontrolled Keywords : Novelty; Typicality; Variety; Aesthetic pleasure; Atmosphere
Related URLs :
Depositing User : Clive Harris
Date Deposited : 29 Apr 2019 07:42
Last Modified : 29 Apr 2019 07:47
URI: http://epubs.surrey.ac.uk/id/eprint/851704

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