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Corporate political activity

John, A., Rajwani, T.S. and Lawton, T.C. (2015) Corporate political activity In: The Routledge Companion to Non-Market Strategy. Taylor and Francis Inc., London, pp. 115-140. ISBN 9781317819707

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Abstract

The creation and preservation of competitive advantage remains the central concern of strategic managers (Lawton et al., 2013). Throughout this book, the contributors argue that in the modern world economy, the competitive advantage of a company is determined as much by its non-market strategy as it is by its market engagement. Following on Chapter 7’s discussion of corporate social responsibility (CSR), in this chapter we focus on the second pillar of non-market strategy, usually referred to in the literature as “corporate political activity” (CPA). This ranges from lobbying government through the use of political campaign contributions, to sharing information with political or regulatory actors, to attending political action committee meetings on policy formulation. Therefore, the key objectives of this chapter are to reflect on the various perspectives in the field, shed light on the dominant theoretical constructs in CPA, and set out a future research agenda. Our discussion underpins numerous subsequent chapters of this book.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
John, A.
Rajwani, T.S.t.rajwani@surrey.ac.uk
Lawton, T.C.thomas.lawton@surrey.ac.uk
Date : April 2015
DOI : 10.4324/9781315819389
Copyright Disclaimer : © 2015 Thomas C. Lawton and Tazeeb S. Rajwani
Depositing User : Diane Maxfield
Date Deposited : 05 Mar 2019 12:00
Last Modified : 05 Mar 2019 12:00
URI: http://epubs.surrey.ac.uk/id/eprint/850639

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