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Conclusion: Where next for non-market strategy?

Lawton, T.C. and Rajwani, T.S. (2015) Conclusion: Where next for non-market strategy? In: The Routledge Companion to Non-Market Strategy. Taylor and Francis Inc., pp. 412-417. ISBN 9780415712316

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Abstract

As David Baron noted in his Foreword to this book, non-market strategies serve one or more of five purposes: rent seeking (e.g. the continuation of government subsidies); unlocking opportunities (such as pushing for industry deregulation); defense (against rivals, non-governmental organization (NGO) criticism, community activism, or government directives); attracting customers (those who place a premium on environmental protection, social justice, or the protection of rights); and strengthening reputation, building trust, and enhancing legitimacy.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Lawton, T.C.thomas.lawton@surrey.ac.uk
Rajwani, T.S.t.rajwani@surrey.ac.uk
Date : April 2015
DOI : 10.4324/9781315819389.ch23
Copyright Disclaimer : © 2015 Thomas C. Lawton and Tazeeb S. Rajwani
Depositing User : Diane Maxfield
Date Deposited : 05 Mar 2019 12:19
Last Modified : 05 Mar 2019 12:21
URI: http://epubs.surrey.ac.uk/id/eprint/850636

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