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Unlocking Policy Impediments for Service Delivery in Tourism Firms: Evidence from Small and Medium Sized Hotels in SubSaharan Africa

Tichaawa, Tembi M and Kimbu, Albert (2018) Unlocking Policy Impediments for Service Delivery in Tourism Firms: Evidence from Small and Medium Sized Hotels in SubSaharan Africa Tourism Planning and Development, 16 (2). pp. 179-196.

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Abstract

Attempts by many African governments to implement institutional reforms aimed at developing and implementing inclusive tourismrelated policies have met with mitigated success. This study ergo, critically unpacks policy-related impediments associated with the operations of tourism firms in Africa, drawing on evidence from small and medium sized hotels in Cameroon. Analysis of empirical data collected through semi-structured interviews with 30 hotel owner/managers in Cameroon revealed that: (i) their impact on employment was minimal, with a heavy reliance on family members/relatives; (ii) limited employee education and skills for effective service delivery; (iii) low hotel occupancy rates; and (iv) poor destination competitiveness. Important policy and planning recommendations are made, most notable of which is a critical (re-)examination of tourism policy and planning practices by means of developing and implementing cogent development plans that are cognisant of the local realities and geared towards guaranteeing effective service delivery, thereby ensuring destination competitiveness.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Tichaawa, Tembi M
Kimbu, AlbertA.Kimbu@surrey.ac.uk
Date : 12 December 2018
DOI : 10.1080/21568316.2018.1556328
Copyright Disclaimer : Copyright 2018 Taylor & Francis
Uncontrolled Keywords : Destination competitiveness; Emerging destinations; Tourism policy; Small and medium size hotels; SubSaharan Africa; Cameroon
Additional Information : Special Issue: Sustainability in Tourism Policy and Planning in Sub-Saharan Africa: The Past, the Present and the Future. Guest Editors: Emmanuel Akwasi Adu-Ampong and Albert Nsom Kimbu
Depositing User : Melanie Hughes
Date Deposited : 18 Dec 2018 15:39
Last Modified : 01 Nov 2019 15:04
URI: http://epubs.surrey.ac.uk/id/eprint/850051

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