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The (Female) Graduate: Choice and Consequences of Women’s Clothing

Fasoli, Fabio, Maass, Anne, Volpato, Chiara and Pacilli, Maria Giuseppina (2018) The (Female) Graduate: Choice and Consequences of Women’s Clothing Frontiers in Psychology, 9, 2401.

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Abstract

This research investigates how female students choose their graduation outfit and how clothing affects observers’ judgments. In Study 1, we manipulated the students’ graduation outfit so as to look professional or sexy. Female peers, adults, and professors formed a first impression about the students, their thesis work and guessed their graduation scores (thesis points and final mark). All participant groups judged the professionally dressed students as more competent, as having put more effort in their thesis, and as having obtained better scores than when the same students dressed sexy. In Studies 2 and 3 we replicated previous findings by using photos portraying real students in their actual graduation outfits. We found that sexy clothing, considered inappropriate for the occasion, affected estimated and actual graduation scores negatively and that this effect was mediated by perceived incompetence. Results are discussed with respect to women’s evaluation on the basis of their appearance.

Item Type: Article
Divisions : Faculty of Health and Medical Sciences > School of Psychology
Authors :
NameEmailORCID
Fasoli, Fabiof.fasoli@surrey.ac.uk
Maass, Anne
Volpato, Chiara
Pacilli, Maria Giuseppina
Date : 29 November 2018
DOI : 10.3389/fpsyg.2018.02401
Copyright Disclaimer : Copyright © 2018 Fasoli, Maass, Volpato and Pacilli. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms
Depositing User : Melanie Hughes
Date Deposited : 30 Nov 2018 10:20
Last Modified : 30 Nov 2018 10:20
URI: http://epubs.surrey.ac.uk/id/eprint/849957

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