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Innovation diversity and uncertainty in small and medium sized tourism firms

Verreynne, Martie-Louise, Williams, Allan, Ritchie, Brent, Gronum, Sarel and Betts, Kim S (2019) Innovation diversity and uncertainty in small and medium sized tourism firms Tourism Management, 72. pp. 257-269.

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Tourism SME Innovation Diversity paper_for publication.docx - Accepted version Manuscript
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Abstract

In increasingly uncertain and competitive markets, small tourism firms are often pressured to in-novate across a diverse range of innovation types. Innovation diversity creates synergies in that capabilities developed for one type can enhance the outcomes of other types of innovation. This paper defines and examines innovation diversity, and its relationship with small and medium en-terprise (SME) performance. It then considers the role of uncertainty and dependence on tourism markets in this relationship. The paper is original in that it first finds that innovation diversity mit-igates the negative effect of uncertainty on performance, and second that this relationship is es-pecially strong in more tourism-dependent SMEs. Whereas most research on tourism innovation relies on cross-sectional data, this paper is methodologically novel in using longitudinal data col-lected from 358 SMEs over a period of 18 months.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Verreynne, Martie-Louise
Williams, AllanAllan.Williams@surrey.ac.uk
Ritchie, Brent
Gronum, Sarel
Betts, Kim S
Date : June 2019
DOI : 10.1016/j.tourman.2018.11.019
Copyright Disclaimer : © 2018. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords : Innovation diversity; Tourism; Uncertainty; SME performance
Depositing User : Melanie Hughes
Date Deposited : 23 Nov 2018 11:51
Last Modified : 12 Apr 2019 07:54
URI: http://epubs.surrey.ac.uk/id/eprint/849925

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