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Backpackers’ perceived risks towards smartphone usage and risk reduction strategies: A mixed methods study

Dayour, Frederick, Park, Sangwon and Kimbu, Albert (2019) Backpackers’ perceived risks towards smartphone usage and risk reduction strategies: A mixed methods study Tourism Management, 72. pp. 52-68.

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Abstract

Backpackers' travel ideology and experiences are increasingly being mediated by mobile phones (i.e. smartphones). This study explored their risk perceptions towards smartphone usage and consequent risk reduction strategies. Importantly, this paper proposes an integrated model of perceived risk combining technology and destination related risk factors. Employing a quantitative-dominant concurrent nested mixed methods approach, 567 surveys (Study A) and 15 in depth, semi-structured interviews (Study B) were conducted in Ghana. Evidently, backpackers’ perceived risk towards smartphone usage is a function of both information technology and destination related risks. Their risk concerns are inhibited by trust in smartphones, innovativeness and familiarity. Levels of trust had a significant positive impact on their intentions to reuse the device, as did their satisfaction levels with the device and travel. Backpackers used a mix of both cognitive and non-cognitive measures to manage their risk perceptions. The theoretical, practical and methodological contributions of the study are discussed.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Dayour, Frederickf.dayour@surrey.ac.uk
Park, Sangwonsangwon.park@surrey.ac.uk
Kimbu, AlbertA.Kimbu@surrey.ac.uk
Date : June 2019
DOI : 10.1016/j.tourman.2018.11.003
Copyright Disclaimer : Copyright 2018 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/BY/4.0/).
Uncontrolled Keywords : Backpackers; Perceived risk; Mixed methods Smartphones; Risk reduction;
Depositing User : Melanie Hughes
Date Deposited : 20 Nov 2018 15:30
Last Modified : 27 Nov 2018 08:54
URI: http://epubs.surrey.ac.uk/id/eprint/849908

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