University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Trade associations as corporate social responsibility actors: an institutional theory analysis of animal welfare in tourism

Font, Xavier, Bonilla-Priego, Maria Jesús and Kantenbacher, Joe (2019) Trade associations as corporate social responsibility actors: an institutional theory analysis of animal welfare in tourism Journal of Sustainable Tourism, 27 (1). pp. 118-138.

Trade associations as corporate social responsibility actors repository version.pdf - Accepted version Manuscript

Download (628kB) | Preview


Most travel trade associations ignore their responsibility towards sustainable development broadly and animal welfare in particular. We analyse the development and implementation of animal welfare standards across 62 national and international associations using interviews, surveys, content analysis of published materials and websites. Only 21 associations mention sustainability in their websites, and only 6 refer to animal welfare. Of these, three associations have well-developed animal welfare activities (ABTA, ANVR and GSTC) and only one (lightly) monitors its members’ sustainability and animal welfare standards (ANVR). ABTA’s Animal Welfare Guidelines are the de facto industry standard, despite being designed for information (not auditing) purposes and lacking enforcement mechanisms. We examine jolts that prompt some associations to respond to external pressures and the institutional entrepreneurship process that triggers a process of reflexivity, theorisation and diffusion of a broader sense of responsibility. We examine the field-level conditions that lead to mostly mimetic pressures on large European tour operators (that compel them to act due to reputational risk management), with minimal normative pressures that would diffuse animal welfare practices across other association members. Change is not divergent, and the resources allocated to animal welfare protect trade associations’ members from criticism without binding them to implementation.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Bonilla-Priego, Maria Jesús
Kantenbacher, Joe
Date : 6 February 2019
DOI : 10.1080/09669582.2018.1538231
Copyright Disclaimer : © 2018 Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism on 06/02/2019, available online:
Uncontrolled Keywords : Animal Welfare; Membership; Travel Agents; Tour Operators; Sustainability
Depositing User : Clive Harris
Date Deposited : 08 Nov 2018 11:49
Last Modified : 07 Aug 2020 02:08

Actions (login required)

View Item View Item


Downloads per month over past year

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800