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Revenue management education (RevME), 30 April–2 May 2015, University of Delaware, USA

Koupriouchina, Larissa, van der Rest, JP and Wang, Lorna (2015) Revenue management education (RevME), 30 April–2 May 2015, University of Delaware, USA Journal of Revenue and Pricing Management, 14 (5). pp. 384-388.

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Abstract

On 30 April–2 May, 2015, an inaugural Revenue Management Education Workshop on teaching Revenue Management (RM) was held at the University of Delaware. Made possible through generous support from Hyatt, the initiative was launched by Prof. Dr. Zvi Schwartz in order to facilitate a dialog among a selected group of hospitality RM educators and key industry players including: major international hotel chains, RM related technology and service providers and leading hospitality educators from worldwide universities. This article summarizes key themes emerged from the discussion and highlights the main challenges currently faced by RM educators.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Koupriouchina, Larissa
van der Rest, JP
Wang, Lornalorna.wang@surrey.ac.uk
Date : 5 October 2015
DOI : 10.1057/rpm.2015.26
Uncontrolled Keywords : RevME; revenue management; education; teaching revenue management
Depositing User : Melanie Hughes
Date Deposited : 16 Oct 2018 16:22
Last Modified : 16 Oct 2018 16:22
URI: http://epubs.surrey.ac.uk/id/eprint/849697

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