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‘For the many, not the few’: strategising the campaign trail at the 2017 UK general election

Middleton, Alia (2018) ‘For the many, not the few’: strategising the campaign trail at the 2017 UK general election Parliamentary Affairs, 72 (3), gsy034. pp. 501-521.

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During the 2017 general election campaign, the Conservative and Labour leaders toured the country. While Theresa May operated a conventional approach, encapsulated by limited interactions with the public, Jeremy Corbyn participated in public rallies and appeared at music festivals. This article examines the strategic decisions underpinning leader visits in the 2017 campaign trail. It finds that May and Corbyn’s electoral strategies had more in common than at first sight. The article adds to existing studies by using new interview data from local party campaigners to understand visit organisation and impact on the local campaign. It also makes an important step towards unpicking the causal mechanism through which these visits may affect voter behaviour.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Department of Politics
Authors :
Date : 3 September 2018
DOI : 10.1093/pa/gsy034
Copyright Disclaimer : © The Author(s) 2018. Published by Oxford University Press on behalf of the Hansard Society; all rights reserved. For permissions, please e-mail: This article is published and distributed under the terms of the Oxford University Press, Standard Journals Publication Model ( This is a pre-copyedited, author-produced version of an article accepted for publication in Parliamentary Affairs following peer review. The version of record: Alia Middleton; ‘For the Many, Not the Few’: Strategising the Campaign Trail at the 2017 UK General Election, Parliamentary Affairs, gsy034, is available online at:
Uncontrolled Keywords : Elections; Campaigning; Leader visits; Party Leaders; Party strategy; Voting.
Depositing User : Melanie Hughes
Date Deposited : 23 Aug 2018 13:28
Last Modified : 18 Jul 2019 09:06

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