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Disattending Customer Dissatisfaction on Facebook: A Case Study of a Slovenian Public Transport Company

Márquez-Reiter, Rosina, Orthaber, Sara and Kádár, Dániel Z. (2015) Disattending Customer Dissatisfaction on Facebook: A Case Study of a Slovenian Public Transport Company In: International Management and Intercultural Communication. Palgrave Macmillan UK, pp. 108-126.

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Abstract

In an increasingly mobile and social world, the marketing battle is going digital. A good example was advertising for the 2014 Brazil World Cup.1 Traditional media sectors, including TV and radio, enjoyed their usual advertising revenue but the real winners, in terms of direction of marketing resources and effort, were social media such as Twitter, You Tube and Facebook.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > School of Literature and Languages
Authors :
NameEmailORCID
Márquez-Reiter, RosinaR.Marquez-Reiter@surrey.ac.uk
Orthaber, Saras.orthaber@surrey.ac.uk
Kádár, Dániel Z.
Editors :
NameEmailORCID
Christopher, Elizabeth
Date : 2015
DOI : 10.1007/978-1-137-47991-4_7
Uncontrolled Keywords : Status Update; Computer Mediate Communication; Promotional Message; Chat Online; Page Moderator
Depositing User : Clive Harris
Date Deposited : 17 Aug 2018 12:28
Last Modified : 06 Jul 2019 05:26
URI: http://epubs.surrey.ac.uk/id/eprint/849020

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