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The importance of being relevant? A cognitive-pragmatic framework for conceptualising audiovisual translation

Braun, Sabine (2018) The importance of being relevant? A cognitive-pragmatic framework for conceptualising audiovisual translation In: Audiovisual Translation. Theoretical and methodological challenges. Benjamins Current Topics (95). John Benjamins, Amsterdam, pp. 121-132. ISBN 978-9027201195

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Abstract

Inspired by the belief that cognitive and pragmatic models of communication and discourse processing offer great potential for the study of Audiovisual Translation (AVT), this paper will review such models and discuss their contribution to conceptualising the three inter-related sub-processes underlying all forms of AVT: the comprehension of the multimodal discourse by the translator; the translation of selected elements of this discourse; and the comprehension of the newly formed multimodal discourse by the target audience. The focus will be on two models, Relevance Theory, which presents the most comprehensive pragmatic model of communication and Mental Model Theory, which underlies cognitive models of discourse processing. The two approaches will be used to discuss and question common perceptions of AVT as being ‘constrained’ and ‘partial’ translation.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > School of Literature and Languages
Authors :
NameEmailORCID
Braun, SabineS.Braun@surrey.ac.uk
Editors :
NameEmailORCID
Gambier, Y
Ramos Pinto, S
Date : 14 June 2018
Copyright Disclaimer : Copyright 2018 John Benjamins BV
Uncontrolled Keywords : Relevance Theory, Mental Model Theory, Multimodality, Audiovisual Translation, Audio Description
Depositing User : Melanie Hughes
Date Deposited : 15 Aug 2018 09:56
Last Modified : 06 Jul 2019 05:26
URI: http://epubs.surrey.ac.uk/id/eprint/848947

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