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Disruption in Platform-Based Ecosystems

Ozalp, H, Cennamo, C and Gawer, Annabelle (2018) Disruption in Platform-Based Ecosystems Journal of Management Studies, 55 (7). pp. 1203-1241.

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Abstract

We study intergenerational platform-technology transitions as instances of potentially disruptive innovation at the ecosystem level. Examining the launch of 12 platform technologies in the U.S. videogame industry covering three console generations from 1993 until 2010, we show that incumbents introducing next-generation platform technologies with advanced capabilities increase the challenges of developing complements for the platform technology, steepening complementors’ learning curves and disrupting the very same complementors that platform owners need to thrive in the next-generation competition. We find that, because of these struggles, platforms with advanced capabilities but high complement-development challenges show a pattern of defection of complementors toward rival, less challenging platforms. Our study extends mainstream disruptive-innovation theory to the context of platform-based ecosystems by offering a systemic view that accounts for disaffection on the part of technology complementors—rather than end users—as the main reason for disruption.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Ozalp, H
Cennamo, C
Gawer, Annabellea.gawer@surrey.ac.uk
Date : 12 June 2018
DOI : 10.1111/joms.12351
Copyright Disclaimer : This is the peer reviewed version of the following article: Journal of Management Studies (‘Accepted Article’), doi: 10.1111/joms.12351, which has been published in final form at https://onlinelibrary.wiley.com/doi/abs/10.1111/joms.12351. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Uncontrolled Keywords : Disruption; Ecosystem; Innovation; Platform; Technological transition
Depositing User : Melanie Hughes
Date Deposited : 04 May 2018 07:46
Last Modified : 31 Oct 2018 15:56
URI: http://epubs.surrey.ac.uk/id/eprint/846351

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