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The Impact of Visa Liberalization on Tourist Behaviors—The Case of China Outbound Market Visiting Hong Kong

Liu, Anyu and McKercher, Bob (2014) The Impact of Visa Liberalization on Tourist Behaviors—The Case of China Outbound Market Visiting Hong Kong Journal of Travel Research, 55 (5). pp. 603-611.

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Abstract

The potential offered by the China outbound tourism market will create pressure on destinations to relax their visa requirements in order to capitalize on the opportunities it presents. Prior research into the impacts of visa liberalization indicates that the volume of arrivals increases substantially. However, little research has been conducted examining changes in profile of visitors and their resultant behaviors. This study examines changes in the Chinese pleasure visitor market to Hong Kong from 1998 to 2012. The study is grounded in market access theory. In addition to the significant increase of arrivals during that time, behavior patterns have changed almost completely, as independent tourists have been freed from the constraints imposed by tour group participation. The study has valuable implications for other destinations that are likely to relax visa requirements for markets like China.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Liu, Anyuanyu.liu@surrey.ac.uk
McKercher, Bob
Date : 29 December 2014
Identification Number : 10.1177/0047287514564599
Copyright Disclaimer : © The Authors 2014
Uncontrolled Keywords : Market Access; Visa Liberalization; Tourism; China; Hong Kong
Depositing User : Clive Harris
Date Deposited : 12 Apr 2018 09:57
Last Modified : 12 Apr 2018 09:57
URI: http://epubs.surrey.ac.uk/id/eprint/846195

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