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Media use behaviour: are Russell group undergraduates a distinctive market segment for marketing communications?

Hemsley-Brown, Jane (2017) Media use behaviour: are Russell group undergraduates a distinctive market segment for marketing communications? In: Academy of Marketing Conference, 4-6 July 2017, University of Hull, Kingston-Upon-Hull, UK.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Conference Paper)
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Hemsley-Brown, JaneJ.Hemsley-Brown@surrey.ac.uk
Date : 2017
Copyright Disclaimer : Copyright 2017 The Author
Depositing User : Melanie Hughes
Date Deposited : 06 Apr 2018 10:55
Last Modified : 06 Apr 2018 10:55
URI: http://epubs.surrey.ac.uk/id/eprint/846132

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