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The Routledge Companion to Non-Market Strategy

Lawton, Thomas and Rajwani, Tazeeb S., eds. (2015) The Routledge Companion to Non-Market Strategy Routledge Companions in Business, Management and Accounting . Routledge. ISBN 9780415712316

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Abstract

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

Item Type: Book
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Editors :
NameEmailORCID
Lawton, Thomasthomas.lawton@surrey.ac.uk0000-0001-8560-3836
Rajwani, Tazeeb S.
Date : 29 April 2015
Depositing User : Clive Harris
Date Deposited : 12 Jan 2018 10:55
Last Modified : 12 Jan 2018 10:55
URI: http://epubs.surrey.ac.uk/id/eprint/845599

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