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Aligning for Advantage: Competitive Strategies for the Political and Social Arenas

Lawton, Thomas, Doh, Jonathan P. and Rajwani, Tazeeb (2014) Aligning for Advantage: Competitive Strategies for the Political and Social Arenas Oxford University Press. ISBN 9780199604753

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Abstract

Takes a strategic management approach to a company's engagement with political, regulatory and social arenas and interests

Develops a conceptual framework and managerial process for designing and delivering successful nonmarket strategies

Compares and synthesizes nonmarket strategy best practices in a variety of company and country contexts.

Advances an argument and logic for aligning nonmarket and market strategies to deliver competitive advantage

Argues that regulatory and responsibility departments in companies should be functionally integrated and managerially elevated to ensure that the nonmarket environment is engaged at a strategic level in business organizations

Item Type: Book
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Lawton, Thomasthomas.lawton@surrey.ac.uk0000-0001-8560-3836
Doh, Jonathan P.
Rajwani, Tazeeb
Date : 27 February 2014
Depositing User : Clive Harris
Date Deposited : 12 Jan 2018 10:37
Last Modified : 12 Jan 2018 11:00
URI: http://epubs.surrey.ac.uk/id/eprint/845598

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