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Travel Personae of American Pleasure Travelers: A Network Analysis

Park, Sangwon, Tussyadiah, Iis, Mazanec, JA and Fesenmaier, DR (2010) Travel Personae of American Pleasure Travelers: A Network Analysis Journal of Travel & Tourism Marketing, 27 (8). pp. 797-811.

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Abstract

Travel style has been shown to be a useful concept for understanding travelers. In this study it is argued that the portfolio of trips (specifically, the portfolio of various trip styles) one takes can be used to describe his/her overall travel persona. Network analysis was used to examine the structural relationships between types of trips based upon the assumption that each travel style may be considered as a “node,” and its association with other travel styles may be represented by the links within the network. Analyses indicate that American travelers take on a wide range of different travel personae which, in turn, are related to their choices of places visited and their response to advertising materials. It was concluded that the framework provided by these findings along with new tools on the Internet offer the potential to develop highly personalized communications with existing and potential visitors.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
NameEmailORCID
Park, Sangwonsangwon.park@surrey.ac.ukUNSPECIFIED
Tussyadiah, Iisi.tussyadiah@surrey.ac.ukUNSPECIFIED
Mazanec, JAUNSPECIFIEDUNSPECIFIED
Fesenmaier, DRUNSPECIFIEDUNSPECIFIED
Date : 9 December 2010
Identification Number : 10.1080/10548408.2010.527246
Copyright Disclaimer : Copyright 2010 Taylor & Francis
Uncontrolled Keywords : Travel persona, travel styles, network analysis, destination marketing, Internet
Depositing User : Melanie Hughes
Date Deposited : 24 Nov 2017 09:54
Last Modified : 24 Nov 2017 09:54
URI: http://epubs.surrey.ac.uk/id/eprint/845030

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