Destination Visual Image and Expectation of Experiences
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Ye, H and Tussyadiah, Iis (2011) Destination Visual Image and Expectation of Experiences Journal of Travel & Tourism Marketing, 28 (2). pp. 129-144.
Full text not available from this repository.Abstract
A unique experience is the essence of tourism sought by tourists. The most effective way to communicate the notion of a tourism experience at a destination is to provide visual cues that stimulate the imagination and connect with potential tourists in a personal way. This study aims at understanding how a visual image is relevant to the expectation of experiences by deconstructing images of a destination and interpreting visitors' perceptions of these images and the experiences associated with them. The results suggest that tourists with different understandings of desirable experiences found different contents and notions of images inspired them to visit a destination. Several managerial implications are discussed.
| Item Type: | Article | |||||||||
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| Divisions : | Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management | |||||||||
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| Date : | 26 February 2011 | |||||||||
| DOI : | 10.1080/10548408.2011.545743 | |||||||||
| Copyright Disclaimer : | Copyright 2011 Taylor & Francis | |||||||||
| Uncontrolled Keywords : | Visual image, experience, expectation, travel destination | |||||||||
| Depositing User : | Melanie Hughes | |||||||||
| Date Deposited : | 23 Nov 2017 15:18 | |||||||||
| Last Modified : | 16 Jan 2019 19:04 | |||||||||
| URI: | http://epubs.surrey.ac.uk/id/eprint/845027 |
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